|Industry:||Marketing and Advertising|
|Salary:||Rs 10 Lacs - 11 Lacs|
|Job Type:||Permanent/ Full Time|
Understanding of PPC Campaigns - Understanding of advertising on Google, Facebook, Linkedin and Twitter Experience: 1-3 years of experience in; - Planning, implementing and reporting the performance of PPC campaigns for multiple clients - Keyword research and analysis - Media Planning - Budget optimization
Platforms: - Google Marketing Platform - Specifically - Google Adwords (Display, Mobile App, Video) and Analytics - Bing Editor Qualities: - Constant monitoring of performance of multiple campaigns - Attention to small details - Updated on the latest trends on the above mentioned platforms Responsibilities: - Set up and run large scale PPC campaigns - Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day - if needed) - Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates. - Track and analyze website traffic flow and provide regular internal reports. - Create performance reports with recommendations for improvements. - Intra-team coordination to understand how the campaigns can yield more quality leads Certification is Google AdWords and Analytics is preferred
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